Introduction

     

In this case study provided by the Google data analyst program, in conjuntion with Bellabeats. My role as a junior data analyst is to focus on one of Bellabeat’s products and analyze smart device data to gain insight into how consumers are using their smart devices. The insights I discover will then help guide marketing strategy for the company. To then present my analysis to the Bellabeat executive team along with high-level recommendations for Bellabeat’s marketing strategy.

     

Urška Sršen, the co-founder and Chief Creative Officer of Bellabeat, believes that analyzing smart device fitness data could help unlock new growth opportunities for the company. Bellabeast offers plenty of smart products, given me some liberties to choose from since it was created in 2013, I decided to focus on Bellabeat app.

     

The Bellabeat app provides users with health data related to their activity, sleep, stress, menstrual cycle, and mindfulness habits. This data can help users better understand their current habits and make healthy decisions. The Bellabeat app connects to their line of smart wellness products.

     

Data Description